Car & Truck Dealers Peterborough

Posted By: tedon: April 08, 2014In: Car & Truck Dealers, Issue, Peterborough

April 2014

Big losses for the leading auto portal (as measured by gross listings within our research): autocatch.com dropped rank for 57 of its search positions, gained only 14 and remained unchanged on 14. By contrast, autotrader.ca (with the second highest gross listings) saw its rank increase for 44 search terms, drop for 18 and remain constant for 19. Most other major portals also saw increases in their gross listings, including kijiji.ca jumping for 34 listings, dropping for 10 and staying unchanged for 7.

Among the local Peterborough-area auto dealers, many lesser properties gained slightly, while leaders tended to get smacked around: paultinneyauto.ca gained rank on only 5 search terms, losing rank for 11 and staying solid on only 4. Jackmcgee.com gained on only 4, dropped on 10, and remained unchanged for 3. Angevaaremazda.com had zero gains, dropped on 6 and held stable on 2. Probably the biggest winner was peterboroughvw.com, who enjoyed 17 increases in rank for keywords, while losing only two (remaining unchanged for one), although most of these gains are still below the first page of Google (meaning that they will have no discernible impact on sales).

Here is the list of peterborough-area companies that appeared in our research (results from February can be found here):

angevaaremazda.com
clonsillaautosales.com
drummondmotors.ca (Campbellford)
earlireland.ca
edgetownford.com
holidayford.ca
holidayford.com
jackmcgee.com
jackmcgeegm.com
jandmautomotive.com
kawarthachryslerjeepdodge.com
lindsaygm.ca (Lindsay)
paultinneyauto.ca
peterborough.mercedes-benz.ca
peterborough.subarudealer.ca
peterborough-mitsubishi.ca
peterboroughchryslerdealer.com
peterboroughford.ca (micro site for holidayford.ca)
peterboroughhyundai.ca
peterboroughkia.ca
peterboroughvw.com
ptbohyundaisubaru.com
randbauto.net (Orono)
russelletoyota.com
scottdrummondmotors.ca (Campbellford)
transcanadanissan.com
tvhonda.com
usedcarsattrentvalley.ca (microsite for tvhonda.com)
usedvolkswagenpeterborough.com (microsite for peterboroughvw.com)