{"id":979,"date":"2014-04-08T18:31:47","date_gmt":"2014-04-08T22:31:47","guid":{"rendered":"http:\/\/altermedia.ca\/?p=979"},"modified":"2014-04-08T18:31:47","modified_gmt":"2014-04-08T22:31:47","slug":"car-truck-dealers-peterborough-apr-2014","status":"publish","type":"post","link":"https:\/\/altermedia.ca\/alterme\/car-truck-dealers-peterborough-apr-2014\/","title":{"rendered":"Car & Truck Dealers Peterborough"},"content":{"rendered":"

April 2014<\/span><\/a><\/span><\/h1>\n

Big losses for the leading auto portal (as measured by gross listings within our research): autocatch.com<\/span><\/a> dropped rank for 57 of its search positions, gained only 14 and remained unchanged on 14. By contrast, autotrader.ca<\/span><\/a> (with the second highest gross listings) saw its rank increase for 44 search terms, drop for 18 and remain constant for 19. Most other major portals also saw increases in their gross listings, including kijiji.ca<\/span><\/a> jumping for 34 listings, dropping for 10 and staying unchanged for 7.<\/p>\n

Among the local Peterborough-area auto dealers, many lesser properties gained slightly, while leaders tended to get smacked around: paultinneyauto.ca<\/span><\/a> gained rank on only 5 search terms, losing rank for 11 and staying solid on only 4. Jackmcgee.com<\/span><\/a> gained on only 4, dropped on 10, and remained unchanged for 3. Angevaaremazda.com<\/span><\/a> had zero gains, dropped on 6 and held stable on 2. Probably the biggest winner was peterboroughvw.com<\/span><\/a>, who enjoyed 17 increases in rank for keywords, while losing only two (remaining unchanged for one), although most of these gains are still below the first page of Google (meaning that they will have no discernible impact on sales).<\/p>\n

Here is the list of peterborough-area companies that appeared in our research (results from February can be found here<\/span><\/a><\/span>):<\/p>\n

angevaaremazda.com<\/span><\/a><\/span>
\n clonsillaautosales.com<\/span><\/a><\/span>
\n drummondmotors.ca<\/span><\/a><\/span> (Campbellford)
\nearlireland.ca<\/span><\/a><\/span>
\n edgetownford.com<\/span><\/a><\/span>
\n holidayford.ca<\/span><\/a><\/span>
\n holidayford.com<\/span><\/a><\/span>
\n jackmcgee.com<\/span><\/a><\/span>
\n jackmcgeegm.com<\/span><\/a><\/span>
\n jandmautomotive.com<\/span><\/a><\/span>
\n kawarthachryslerjeepdodge.com<\/span><\/a><\/span>
\n lindsaygm.ca<\/span><\/a><\/span> (Lindsay)
\npaultinneyauto.ca<\/span><\/a><\/span>
\npeterborough.mercedes-benz.ca<\/span><\/a><\/span>
\n peterborough.subarudealer.ca<\/span><\/a><\/span>
\npeterborough-mitsubishi.ca<\/span>
\n peterboroughchryslerdealer.com<\/span><\/a><\/span>
\n peterboroughford.ca<\/span><\/a><\/span> (micro site for holidayford.ca)
\npeterboroughhyundai.ca<\/span><\/a><\/span>
\n peterboroughkia.ca<\/span><\/a>
\n peterboroughvw.com<\/span><\/a><\/span>
\n ptbohyundaisubaru.com<\/span><\/a><\/span>
\n randbauto.net<\/span><\/a><\/span> (Orono)
\nrusselletoyota.com<\/span><\/a><\/span>
\n scottdrummondmotors.ca<\/span><\/a><\/span> (Campbellford)
\ntranscanadanissan.com<\/span><\/a><\/span>
\n tvhonda.com<\/span><\/a><\/span>
\n usedcarsattrentvalley.ca<\/span><\/a><\/span> (microsite for tvhonda.com)
\nusedvolkswagenpeterborough.com<\/span><\/a><\/span> (microsite for peterboroughvw.com)<\/p>\n

Several non-local dealers also showed up in the results, such as:<\/p>\n

bayviewautosuperstore.ca<\/span><\/a><\/span> (Belleville)
\ncobourghonda.ca<\/span><\/a><\/span> (Cobourg)
\nclaringtonhonda.com<\/span><\/a><\/span> (Bowmanville)
\ncornwallhonda.com<\/span><\/a><\/span> (Cornwall)
\nthomaspontiac.ca<\/span><\/a><\/span> (Cobourg)<\/p>\n

And then there various portals competing for position with local dealers, such as the following:<\/p>\n

auto123.com<\/span><\/a><\/span>
\n autotrader.ca<\/span><\/a><\/span>
\n autonet.ca<\/span><\/a><\/span>
\n kijiji.ca<\/span><\/a><\/span>
\n peterborough.kijiji.ca<\/span><\/a><\/span>
\n thecarconnection.com<\/span><\/a><\/span>
\n toronto.kijiji.ca<\/span><\/a><\/span>
\n wheelsonline.ca<\/span><\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

April 2014 Big losses for the leading auto portal (as measured by gross listings within our research): autocatch.com dropped rank for 57 of its search positions, gained only 14 and remained unchanged on 14. By contrast, autotrader.ca (with the second highest gross listings) saw its rank increase for 44 search terms, drop for 18 and […]<\/p>\n","protected":false},"author":1,"featured_media":754,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17,19,21],"tags":[],"_links":{"self":[{"href":"https:\/\/altermedia.ca\/alterme\/wp-json\/wp\/v2\/posts\/979"}],"collection":[{"href":"https:\/\/altermedia.ca\/alterme\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/altermedia.ca\/alterme\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/altermedia.ca\/alterme\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/altermedia.ca\/alterme\/wp-json\/wp\/v2\/comments?post=979"}],"version-history":[{"count":1,"href":"https:\/\/altermedia.ca\/alterme\/wp-json\/wp\/v2\/posts\/979\/revisions"}],"predecessor-version":[{"id":5018,"href":"https:\/\/altermedia.ca\/alterme\/wp-json\/wp\/v2\/posts\/979\/revisions\/5018"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/altermedia.ca\/alterme\/wp-json\/wp\/v2\/media\/754"}],"wp:attachment":[{"href":"https:\/\/altermedia.ca\/alterme\/wp-json\/wp\/v2\/media?parent=979"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/altermedia.ca\/alterme\/wp-json\/wp\/v2\/categories?post=979"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/altermedia.ca\/alterme\/wp-json\/wp\/v2\/tags?post=979"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}