October 2014
In a market dominated by non-dealer portals, the difference between winners and losers among dealers tends to be less obvious than other markets, since very few genuine dealers compete for more than a few search terms. That said, we can see that jackmcgee.com managed to increase their rank on 11 search terms, losing on only 1, and staying unchanged on 6, which seems to be a pretty clear win.
Interestingly, one of the clear losers is also Jack McGee: jackmcgeegm.com increased in rank on only one search term and dropped on 14 and, as of this writing, is no longer available on the web. Other losers this month include peterborough-mitsubishi.ca and peterboroughchryslerdealer.com, although losses were buried so deeply for both that no sales inquiries were likely affected. Lastly, there was transcanadanissan.com, but these losses may only be a blip, given the general trend they’ve enjoyed since March toward increased rank.
Below is an alphabetical list of peterborough-area companies that appeared in our research. Following each domain are the number of search terms for which the domain increased in rank over the past month, lost rank, and kept the same rank, with the numbers separated by slashes:
- angevaaremazda.com 4/3/1
- clonsillaautosales.com 8/6/0
- drummondmotors.ca 4/2/2 (Campbellford)
- earlireland.ca 0/5/0
- edgetownford.com 7/2/1
- holidayford.ca 0/2/1
- holidayford.com 11/11/5
- jackmcgee.com 11/1/6
- jackmcgeegm.com 1/14/0
- jandmautomotive.com 1/2/0
- kawarthachryslerjeepdodge.com 7/10/0
- lindsaygm.ca 5/6/1 (Lindsay)
- paultinneyauto.ca 10/8/7
- peterborough-mitsubishi.ca 5/11/3
- peterboroughchryslerdealer.com 1/14/0
- peterboroughhyundai.ca 0/1/0
- peterboroughkia.ca 4/4/3
- peterboroughvw.com 9/10/2
- ptbohyundaisubaru.com 2/3/0
- peterborough.mercedes-benz.ca 1/1/1
- peterborough.subarudealer.ca 3/3/1
- randbauto.net 5/3/0 (Orono)
- russelletoyota.com 10/7/0
- scottdrummondmotors.ca 2/0/0 (Campbellford)
- transcanadanissan.com 4/8/3
- tvhonda.com 4/4/2
- usedcarsattrentvalley.ca 4/3/1 (microsite for tvhonda.com)
- usedvolkswagenpeterborough.com 0/4/0 (microsite for peterboroughvw.com)
Several non-local dealers also showed up in the results, such as:
- bayviewautosuperstore.ca (Belleville)
- cobourghonda.ca (Cobourg)
- claringtonhonda.com (Bowmanville)
- cornwallhonda.com (Cornwall)
- thomaspontiac.ca (Cobourg)
And then there various portals competing for position with local dealers, such as the following:
- auto123.com
- autotrader.ca
- edmunds.com
- kijiji.ca
- peterborough.kijiji.ca
- thecarconnection.com
- toronto.kijiji.ca
- wheelsonline.ca